Canada Goose
Details
When - March 2024
Where - Aryel SRL
Client - Canada Goose
Project - AR Filters
The Idea
Canada Goose asked the creative team of Aryel to craft an AR advertising campaign based on the fashion pieces of the spring/summer collection of ‘24. The idea was to propose ADV, immersive AR filters with which viewers could interact: 3D Cube, AR Hotspots, AR switches, 360° Interaction… and so on. The goal here was to interact with consumers unexpectedly, making them curious about this fashion brand and its items through digital innovation/discovery. Brand awareness at its finest.
AR Experiences
THE EXPERIENCES
1/ 3D Shape
2/ AR Switches
3/ AR Hotspots
4/ Split 360° Product Visualisation - Campaign Video
360° AR Experience
This experience, in particular, is much more immersive and complex compared to the ADV solutions. The background is tailored to resemble a classic Canada Goose Boutique. Moving the phone people can see 4 boxes, each one dedicated to a specific fashion category of the brand. Under every box, a CTA invites the user to discover more about each category on the official website of the brand.
Billboard Adv
PHYGITAL EXPERIENCE
By scanning the QR code on the vertical billboard, people can access the AR filters in ADV. This promotional output (DOOH - Digital Out of Home) is strategic because it enables a lot more visibility and brand awareness. Foot Traffic, globally located, in different cities of the world, enables more views, than just the mere ADV digital advertising of the experiences.
Newsletter
Client Tailored Newsletter
This newsletter is a digital notification for clients of a certain loyalty and degree, for the brand, in order to discover this AR campaign, and immerse themselves in this digital adventure of brand awareness.
