MOMENTUM - FAST MOVING WATER

“Momentum - Fast Moving Water” is an event that was done by Aryel during the MDW to promote the brand to possible clients/investors. It’s a phygital Manifesto of what Aryel is able to do, in terms of AR, and what the focuses and the goals are, for the future, moving fast like water.

AR BRAND CAMPAIGN

AR campaign done in collaboration with the majestic team of Aryel to sponsor Canada Goose spring/summer collection ‘24. The campaign delves into interactive AR features that merge with ADV digital promotion, immersive experiences, and creative applied technologies.

GALLERIA NAZIONALE DELLE MARCHE

Galleria Nazionale realized a new UI-UX for its website, in collaboration with the boutique agency of MONOGRID. My focus in this project was the 6th floor: The Personalized Wunderkammer & Gallery of Arts.

DG FORTNITE

Dawn: Sacred Heart is the first part of a trilogy of games that the boutique agency of MONOGRID realized in collaboration with Dolce&Gabbana, on the gaming platform of Fortnite.

HERNO

Christmas Social Media Campaign inspired by the iconic H in the Herno Logo. Stunning CGI video, visuals, and creativity done in collaboration with the boutique agency of MONOGRID.

ISTITUTO MARANGONI

The first global fashion experience completely generated in AI. The video was launched on the IM Metaverse Platform. The collaboration was between Istituto Marangoni and the boutique agency of MONOGRID.

ISTITUTO MARANGONI

“Innovation and Technologies - Brand Communication Projected onto the Future” is the name of the thesis project I crafted to conclude my one year experience at Istituto Marangoni, Milan, in the Master of Digital Art Direction (MDAD).

FERRARI STYLE

“Lust for Beauty” is a project that was done in collaboration with the Client Ferrari Style. The goal was to create an IMC (integrated marketing campaigned) tailored for gen z, with the scope of bringing brand awareness and making the “Ferrari Lifestyle” recognisable and appealing to bigger audiences.

VIDEO ART

“To My Lover” is a video art project done for a Master at Istituto Marangoni of Milan (MI). In this artistic act/performance, I discover the layers of toxic love, and I express my personal view and experience of it, through symbolic acts that have to be unveiled by the viewer.

WEBSITE PROTOYPE

Atheneum App is the first digital library and social media platform tailored just right for creatives. Atheneum App works as a research tool for books and magazines of inspiration from various creative fields (both digital and physical), but also as a networking social media platform in which creatives can see the “shelves” of other people in the industry, to get as much creative input as they want and desire.

IRIS VAN HERPEN

Creation of an interesting brand extension for the haute-couture fashion brand of Iris Van Herpen. Nidus is meant to be an exclusive subscription-based home and club for the most loyal consumers of this magnificent Haute-Couture brand.

FORNASETTI

Digital Immersive Experience based on the concept of Savoir-Faire designed for The Milanese Fornasetti Atelier During the Milano Design Week 2023.

SAMSUNG

Foot traffic promotional campaign made to advertise The Samsung District Installations (SmartThing Home & Samsung Arena) during Milano Design Week 2023.

EDITORIAL PROJECT

“Fear - Monster Under the Bed” is a fanzine project that analyses the subconscious and unconscious fears that pervade the human mind, since we are kids, until our adult age.