Atheneum App
DETAILS
When — March 2023
Where — Milan, Italy Who — Chiara Larcher, Elisabedi Nikoliasvi, Gamar Karimli
Service — An unlimited creative library and social platform for creatives all over the world
The Idea
Atheneum App is the first digital library and social media platform tailored just right for creatives. Atheneum App works as a research tool for books and magazines of inspiration from various creative fields (both digital and physical), but also as a networking social media platform in which creatives can see the “shelves” of other people in the industry, to get as much creative input as they want and desire.
The App concept and prototype was created by me, @elisabedinikolaishvi, and @gamarkarimli, other bold and talented creatives in this sector.
SOCIAL MEDIA PROMOTION
Done on Instagram, since it’s one of the most used social media platforms by our creative target. The Mock-ups respectfully follow 2 by 2, these specific content templates:
1/ Best of Every Month (for a specific creative category) - Instagram Posts. 2/ Promotion of specific creatives (via interviews or issues) - Instagram Posts. 3/ Instagram Stories with CTA to swipe up for articles and interviews by our chosen creatives.
INSTAGRAM REELS
Other creative inputs to give a feeling of the aesthetic, the style, and the brand value that Atheneum App wants to perpetuate.
