Iris Van Herpen Nidus

DETAILS

When — March 2023
Where — Amsterdam
Project — Iris Van Herpen Brand Extension (IVHN) Client — Iris Van Herpen

The Idea

Iris Van Herpen Nidus is a conceptual project that hypothetically imagines this Haute-Couture Brand creating a loyal costumer’s house/luxurious private club that gives them costumers privileges. The service is under subscription. The first Nidus (Nest) is based in Amsterdam (NE).

NIDUS BRANDED ITEMS

Added Value

1/ Monthly Issue Branded Magazine

2/ Souvenirs

3/ Pass

4/ Branded Ticket

POP-UP STORE

Made with DALL-E AI Prompt.

THE WEBSITE

Meant to allure and to attract the attention of the visitor.

INSTAGRAM FEED

Evocative Images of the brand extension in terms of feeling that want to be given; there will also be a showcase of the special features of the club better explained also in the highlight stories.

INTO THE NIDUS

Special Launching Event Assets.

OOH

Since the first Nidus will be placed in Amsterdam, OOH with DJ Sets is something that makes sense and that can potentially allure the younger generations in the street, seeing this/these poster/s for the first time

*foot traffic promotion*

THE MUSES

Special Guests that already wore Haute-Couture unique pieces tailored Iris Van Herpen, and will participate to the opening night and event of Iris Van Herpen Nidus to attract hype and promotion for this new Brand Extension.

/ Gigi Hadid; Grimes; La Rosalia; Bjork; Naomi Campbell…/