Into the Vision

DETAILS

When — 17 /23 of April 2023
Where — Milan
Project — Immersive Digital Experience for the MDW ‘23 Client — Fornasetti

The Idea

Into the Vision is the concept behind an advertising campaign and a digitally immersive experience developed for the Atelier Fornasetti in Milan. The aim was to create an immersive experience and a campaign revolving around their core value of savoir-faire. The duration of the experience was from the 17th to the 23rd of April, during the Milano Design Week (MDW ‘23).

HOLOGRAPHIC PIERO

Mock-up of the Holographic Installation of Piero inside the Atelier during the MDW ‘23.

The experience consists in hearing him talk about the Brand Fornasetti & The Savoir-Faire thanks to an AI-registered conversation between him and an interviewer (real interview).

While talking, Piero sits on a chair and looks at a camera placed right in front of him to suggest a feeling of focus and immersiveness and shock the audience.

INVITATION CARDS

Sent to the most affectionate and loyal customers Fornasetti.

Normal clients receive a normal Newsletter Invitation.

WEBSITE

Teaser UX to the Immersive Experience of the MDW ‘23.

GOODIES

Distributed in the Store after the Immersive Experience is Completed.

SOCIAL MEDIA CAROUSEL