I AM AI

Jan 22

DETAILS

When - Nov/Dec 2023

Where - IM Metaverse / Talent District

Project - Fashion AI Experience

Client - Istituto Marangoni

The Idea

“I AM AI - Istituto Marangoni” is an idea that was born between the creative collaboration of Istituto Marangoni and the boutique agency of MONOGRID. The idea, was to create a personalized AI tool connected to Marangoni (I AM AI - The personal AI tool of Istituto Marangoni), and make it the protagonist of a Fashion Experience branded Istituto Marangoni. This fashion experience was done using 3D modeling tools and stable diffusion for the movement of AI-generated images (MidJourney). The fashion avatars are dressed in tailored pieces done by different students in 7 different Marangoni Sites globally, which, respectfully, are: IM Milano, IM Florence, IM London, IM Paris, IM Shenzhen, IM Shanghai, IM Mumbai.

clerkv__Aeral_shot_of_a_palazzo_verticale_inspired_tunnel_with__3282bc17-11df-4518-8f01-b33a1f9044bd.png

clerkv__a_city_under_construction_looking_through_a_mirror_in_t_d1174c38-6ec6-4ecf-8d72-57b04c4dd470.png

clerkv__louvre_nspired_tunnel_reflective_glass_water_on_the_flo_9ce7a892-313e-4a45-9ead-5aa26911c289 copy.png

clerkv__Cinematic_shot_of_an_arena_in_typical_London_style_set__e2ef2549-d60e-4a9a-9d61-47cfda7c0703-1.png

clerkv__immersive_experience_tunnel_based_on_rainy_tokyo_at_nig_0fa05cf5-f49c-43bc-beb6-85b5e860635a.png

AI-Generated Images

The backgrounds were divided into two main categories:

1/ Tunnel

2/ Arena

For each city (7 cities) there was a hero image for both, and from that, the hero images were run into Stable Diffusion, to create videos as a starting point for the 3D modeling to be crafted.

*STABLE DIFFUSION VIDEOS*

IM Metaverse | The Talent District

The Immersive AI fashion experience was directly shown on the IM Metaverse (The Talent District). Here, visitors could access the video after a countdown shown directly by the “Oracle”. After that, after the video experience, people could play various interactive games, based on which tailored piece of clothing was their favourite, and also understand better the students fashion projects through pop-ups connected to dressed avatars, that would explain better the creative process/concept, and also show the creative sketches.