Christmas Campaign ‘23

DETAILS

When - December 2023

Where - Instagram Pills

Project - Social Media Advertising

Client - HERNO

The Idea

The idea was to create a Christmas-themed social media campaign, containing some of the iconic pieces and signature textures of HERNO, creating a specialized 3D advertising video that could bring the joy of the Christmas period / highlight the quality and innovation of HERNO as a brand. In total, 7 CGI videos were created:

1/ A bigger hero video, with the complete clip being shown

2/ 6 social pills of cuts of the hero clip

3D Modeling Process

Blender and Houdini were the main engines used to create these social pills. The selected HERNO pieces were in color palette with the mood of the CGI video, and the iconic H was the fil rouge that connected all the scenes between each other.

Billboard Advertising

Duomo, Milan (IT)

The CGI video was not only published online, on the official Ig profile of Herno, but was also part of a foot traffic campaign, being advertised on billboards strategically placed in dense areas of Milan, like, in this example, the Duomo area.

Tools

/ Blender, Houdini, CLO