The Private Collection

DETAILS

When - To be published

Where - Online

Project - GNDM Website Creation

Client - Galleria Nazionale Delle Marche

The Idea

Galleria Nazionale Delle Marche decided to contact the creative boutique agency of MONOGRID for this project. The Idea was to create an interactive, gamified, 360 virtual tour, in a castle that could represent 100% the artistic and whimsical soul of this brand, and the service it gives to the community (both in le Marche, and both globally, online, thanks to this website). I was part of the creative team in this process, and I realized the Private Collection Wunderkammer objects (MidJourney) and some of the frescos and engravings. This project was a deep dive into art, ancient times and classical features. This project is a big opportunity for a traditional and classical service and brand, such as the one of GNDM (Galleria Nazionale Delle Marche), to mix and merge with new technologies and interactive/immersive websites, proposed by the innovative digital agency of MONOGRID.

Wunderkammer Objects

UI-UX

Frescos & Ceilings

The style was inspired by Piero della Francesca artistic painting style and color palette, and also from classical traditional architecture. Some illusional prospectives were used (Tromp L’Oeil Style), and also some classical domes.

Galleria Volponi Dome // Created starting from the Midjourney visual Inspiration.

Engravings

Tools

/ MidJourney; 3D modeling tools